An important trend in the cookware market is coloured interior coatings with spatter or stone effects, along with matching exterior and handle coatings. Major retail chains like Amazon and Flipkart are luring customers with new colours and finishes.

The kitchenware industry in India is experiencing rapid growth due to increasing channels of distribution. Various colour trends are changing quickly. With WEILBURGER India, GREBLON^® is attempting to meet the needs of these market dynamics.

As the cookware market is growing fast with major brands now investing in increasing capacity, big customers look for special products along with standard products. As Indian cooking is very abrasive – in high flame and with more oil and spices, our Indian partners and modern consumers are looking for higher abrasion and scratch resistance. New products like C3+ ROUGH, C2+ ROUGH have received an extremely good initial response.